About Us

Established in 2011, Sloane Pet Foods is a trusted name in pet nutrition, proudly based in South Derbyshire near the historic market town of Burton upon Trent. We’re passionate about supporting the health and well-being of dogs through high-quality, nutritious food—and we're proud to be the exclusive UK distributor of Natural Greatness, one of Europe’s leading brands of ultra-premium, hypoallergenic, grain-free dog food.

Natural Greatness is now enjoyed by discerning dog owners in over 32 countries worldwide, and we’re excited to make this exceptional brand available to customers across the UK.

We specialise in grain-free, hypoallergenic, and monoprotein dog food that’s carefully formulated for dogs of all ages, breeds, and sensitivities. Our range includes both wet and dry complete meals, crafted with your dog’s digestive health, allergies, and taste preferences in mind.

All of our products are made with human-grade meat and other high-quality ingredients—because we believe your dog deserves the same standard of nutrition you'd expect for yourself.

At the heart of everything we do is a commitment to your dog’s health and happiness. Our values centre on:

🐾 Pet Well-being – Carefully selected
ingredients support long-term health and vitality.

🌾 Allergy-Friendly Nutrition –
Grain-free and hypoallergenic options made for sensitive stomachs.

🥩 Premium Quality
– Only high-quality, human-grade ingredients go into our food.

📦Convenient Subscriptions – Our flexible Subscribe & Save service gives loyal customers complete control over their orders, ensuring your dog never runs out of their favourite food

Whether you’re new to Natural Greatness or a long-time customer, we’re here to make mealtimes healthier and easier for you and your dog. Explore our range today and experience the difference that true
quality makes.For questions or support, feel free to contact us or call 01283 576814, we’re always happy to help.